As a Product Manager, I enjoy turning messy systems into market-dominating platforms by aligning AI, people, and process at scale. My sweet spot is high-stakes B2B environments where precision, clarity, and execution make or break success.
Right now, I manage Product development and operations at Checkfirst, where we’re automating audits and resource allocation in the $200B+ TICC industry. Our platform uses AI to eliminate manual scheduling, drastically reducing lead times and helping enterprise teams operate with 10x more efficiency without hiring more people.
I operate at the intersection of AI, platform design, and operational leverage, translating ambiguity into scalable systems. My edge lies in pattern recognition, systems thinking, and aligning cross-functional teams around strategic execution. I also have an MBA at Birmingham Business School, globally recognised for its triple-crown accreditation (AACSB, AMBA, EQUIS).
Alongside my work, I write independent analyses on careers, strategy, governance, and markets. Media mentions and contributions include Financial Times, Mind the Product, Merita Business Podcast, and more.
Where I’ve delivered impact
I’ve worked predominantly in B2B, always with a focus on impact and operational leverage. Before Checkfirst, career highlights include:
- The Bot Platform, a B2B / Enterprise SaaS platform for workflow automation and AI-driven chatbots. Turned chatbots into productivity infrastructure for Fortune 500s. Built AI-driven workflows that improved internal comms and saved thousands of hours annually.
- Oxford University Press, in the Oxford Languages division. Owned Product for the Oxford Dictionaries API and monolingual lexical datasets powering global language apps. Scaled usage across thousands of developers while navigating complex data licensing challenges.
- Human Made, a global WordPress for enterprise agency. One of the earliest non-engineering hires. Helped scale the team from 12 to 70+ while codifying remote-first workflows, async rituals, and a distributed culture years before it became industry standard.
I’m Pragmatic Certified (PMC-III).
My operating system
Remote work
Distributed work isn’t a perk, it’s a paradigm shift. It reshapes how we collaborate, hire, and operate. I believe in cultures built on trust, autonomy, and global inclusion, not surveillance and faux flexibility. At companies like Human Made and The Bot Platform I helped embed async workflows, accountability rituals, and distributed culture norms.
Free and Open Source Software
Since 2007, WordPress has been more than a tool—it’s been my community. I helped rebuild the Italian WordPress ecosystem in 2015, co-founded the Italian WordPress Slack workspace, and co-organised WordCamp London 2018. Working in open ecosystems taught me that the best Products aren’t built in isolation, they emerge from collaborative, aligned incentives. That mindset still drives how I build today.
Structure fuels creativity
From my academic background in Linguistics and a professional diploma in music performance all the way to Product strategy, my career has been about finding structure in chaos. That mindset—equal parts analytical and artistic—drives how I build, lead, and scale.
Speaking & sharing
I’ve spoken at events across Europe—from WordCamp Europe to local meetups—on topics like Product strategy, remote work, productivity, and career design. You can find my slides on Speaker Deck and talks on WordPress.tv.
Here’s a map of events I’ve spoken at:
Beyond the office
Outside of tech, I’m a bass guitarist, a cocktail enthusiast (rumour has it I make the world’s best Negroni), and a lover of timeless menswear—think denim, flannel, boots. You can follow my travels and drink experiments on Franz Drinks, or my style journey on @franz.wears.
I’m also a Brazilian jiu-jitsu blue belt, a curious traveller, and a lifelong advocate of independent media and fact-checked journalism. When I’m not building products, you’ll find me exploring great films, training, or deep-diving into niche YouTube channels.