So many AI takes are boring and mediocre

Most social media posts about AI are about as exciting as watching paint dry. They fall into the same tired categories—either AI is stealing our jobs, or it’s ushering us in a golden age. It’s either our imminent doom or our ultimate saviour. And then there’s the content that sounds like it’s saying something meaningful but, on closer inspection, says absolutely nothing. Just a lot of words arranged in a way that feels important.

AI is actually interesting. There are real, nuanced discussions to be had. And yet, social media keeps serving up the same lukewarm soup. Too many posts are some variation of:

• “AI will replace 80% of jobs by 2030.” (Will it, though? And which ones?)
• “AI is a tool, not a replacement for humans.” (Groundbreaking.)
• “Let’s embrace AI responsibly.” (Absolutely! What does that actually mean?)

Many of these posts won’t dig into any of the details. They either catastrophise or oversimplify, offering conclusions without exploration. And worst of all? They’re just not fun to read.

There are so many more compelling angles. Its strange quirks. The way it hallucinates facts with complete confidence. The eerie poetry it generates when left unchecked. The way companies hype it up like it’s magic, only for the reality to be… well, a bit underwhelming?

And what about the ethical messiness? Not in a vague “we must be ethical” way, but in the practical, uncomfortable questions—like who’s actually responsible when AI-generated content spreads misinformation? Or how AI bias isn’t just a glitch, but a fundamental reflection of the data it’s trained on?

And for those of us in tech, especially on the business side: if you’re going to post about AI, stop regurgitating the same corporate-safe talking points. Show us the trade-offs. The unexpected challenges. The stuff that doesn’t make it into the polished slide decks.

People don’t just want LinkedIn fluff about AI “revolutionising industries.” They want to hear what’s actually happening. The good, the bad, and the weird.

AI is already reshaping the way we work, create, and think. The least we can do is talk about it in a way that’s actually engaging. Because if the future is going to be filled with AI-generated content, the human stuff needs to be a hell of a lot better than what we’re seeing now.