Sometimes, the smallest workplace conversations tell you more about leadership than a full strategy deck ever could. A short back-and-forth about something operational, something that barely deserves a meeting. You look back later and realise it wasn’t really about the surface topic at all. It was about how people think, how they frame problems, and …
Category archives: Product
Who you sell to vs how much you sell: what really drives growth in B2B SaaS?
In B2B SaaS, sales strategy often comes down to a mix of key factors, which include the number of deals you close, the size of those deals, and the revenue they generate. Some companies prioritise volume (i.e. closing as many deals as possible) while others focus on landing fewer, high-value customers. But the decision isn’t …
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Strategic metrics for Enterprise B2B SaaS growth
In many of the Product Management communities I read and contribute to, there’s a lot of talk about activation, conversion rates, sign-ups, churn. But what happens when your product exists in a world where potential customers can’t sign up without an invite, can’t churn on a whim, and conversion is a lengthy, negotiation-laden process? Welcome …
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Does anyone really want infinite optionality?
At 8:07 am the Product Manager sat with their second coffee, staring blankly at the feature flag matrix. Fourteen toggles active. Fourteen. Each one representing a path not taken. Or worse, a path left open, dangling in limbo. “We’ll let the users decide”, they had said in the last sprint planning. But now, looking at …
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Introducing Product Briefs
I don’t know who needs to hear this, but saying “it’s not on the roadmap” isn’t stakeholder communication—it’s an invitation to a follow-up meeting no one wants. PMs spend so much time thinking through trade-offs, user needs, and priorities… and then fumble the moment they have to explain those choices. It’s not a lack of …
Do you need an MBA to succeed as a Product Manager?
For many pursuing an MBA, the role of Product Manager has become a sought-after prize. As tech companies grow and Product teams multiply, Product Management has gained an idealised status, positioned as a role of both strategic significance and creative leadership. MBAs, freshly versed in competitive analysis, market sizing, strategy, operations, seem like perfect candidates …
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Great Product Managers break out of the echo chamber
It’s common to see LinkedIn posts listing popular Product Management books and articles as an “alternative MBA for Product Managers”—and I’m sure similar lists exist for other business functions too. The idea sounds great in theory, but here’s the issue: if we believe that growing as Product Managers means simply consuming more PM-specific content, we’re …
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Not every problem deserves a solution
You see a problem. Your brain sparks up. You start sketching solutions before you even finish understanding what’s wrong. It’s human nature—especially for those whose entire job seems to revolve around fixing, optimising and reinventing. But some problems? Perhaps they don’t need solving. Counterintuitive? Maybe. But think about it: how often have you spent weeks …
Beyond the platform: User, Buyer, and Employee Experience in B2B product-first companies
In the B2B tech landscape, success hinges on more than just building a great product. It’s not enough for your software to solve a problem or provide a robust solution—it’s about the experiences that shape every interaction surrounding it. The companies that rise above the competition are those that understand this crucial truth: the product …
How Agentic AI will redefine the role of the Product Manager
Every few years, tech throws up a question that makes Product Managers shift uneasily in their seats. This is one of those you may have heard recently: will agentic AI—those autonomous, decision-making digital workhorses—render SaaS platforms obsolete? And if that happens, what happens to the Product Managers who build them? Doomsayers have been suggesting for …
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