This page is inspired by Derek Sivers’ now page suggestion and his Now Now Now movement. The purpose of this page is to share my current focus. If you have your own site, you should make one, too.
Last updated: 26 August 2026.
At the moment, most of my serious attention is going in three directions: Product work at Checkfirst, football as an industry rather than simply a sport, and finding useful ways to get involved with Executive Education now that my MBA is finished.
There are, inevitably, plenty of other interests and side projects around the edges. But these are the three areas in which I’m trying to produce work of actual consequence.
Product work: Checkfirst / ScheduleAI
At Checkfirst, I manage Product for ScheduleAI, our AI-powered scheduling platform for large organisations in the testing, inspection, certification and compliance sector.
The work continues to sit in a part of AI that I find considerably more interesting than producing another chatbot or adding a sparkle icon to an existing interface.
Scheduling in large organisations is full of constraints, exceptions, incomplete information and small pieces of human judgement accumulated over many years. The challenge is not simply to automate the work. It is to understand it well enough that automation respects the expertise already present, makes good decisions explainable and leaves people in control when reality inevitably departs from the ideal workflow.
My current focus is therefore as much about adoption, trust, accountability and organisational alignment as it is about the technology itself. AI can reduce the cost of execution. It does not reduce the cost of being wrong.
Teaching and Executive Education
In July I formally graduated from the University of Birmingham with an MBA and Distinction, wearing a frankly unreasonable amount of academic fabric on one of the hottest days Birmingham has seen in some time.
More importantly, the relationship with Birmingham Business School is continuing beyond the degree.
Earlier this year I delivered a guest lecture for MSc International Business students at Birmingham Business School on managing global teams in modern organisations. I am now discussing a further guest contributions for later this year.
These conversations bring together several subjects that have occupied me professionally for a long time: distributed teams, scarce talent, coordination costs, decision ownership, organisational memory, AI, accountability and the difference between communicating frequently and actually being aligned.
I do not yet know exactly where this strand will lead, which is partly what makes it interesting. Teaching forces me to turn experience into something structured, defensible and useful to someone who was not present when that experience was acquired. That is a very good test of whether you have genuinely learned something.
The Football System
Over the summer I launched The Football System on YouTube and Instagram, an independent Italian-language editorial project about the systems that produce football.
Not because I have suddenly become more interested in what happens during the 90 minutes, but because I have become increasingly interested in everything that determines the result long before the players walk onto the pitch: ownership, governance, capital allocation, commercial strategy, recruitment, incentives, regulation and organisational competence.
SSC Bari remains the principal case study in my own thinking. Partly because it is the club I have supported since childhood, and partly because it happens to be an unusually rich case involving multi-club ownership, conflicts of interest, underdeveloped commercial potential, the relationship between capital and territory, and the rather important question of who captures whatever value the club manages to create.
The aim, however, is not to build an editorial project solely about Bari. It is to use specific clubs and events to explain more general principles about how the football industry works—and why it sometimes does not.
This work builds on my regular participation in Kickoffwebtv and other radio, television and streaming contributions.
Everything else
Family life remains the structure everything else has to fit around: school, gymnastics, weekends, travel and the usual domestic operating model.
The pens, watches, football shirts, music, menswear, tinned fish and various small digital experiments are all still there. I am simply trying to remember that not every interest needs to become a serious project, a content strategy or, God forbid, a personal brand.
Conversations I’m interested in
The conversations I find particularly interesting at the moment concern AI in complex operational environments, Product leadership and organisational decision-making, and football ownership, strategy and technology.
I’m also happy to consider guest teaching and media contributions where I can bring something more useful than generic commentary.

