In B2B SaaS, sales strategy often comes down to a mix of key factors, which include the number of deals you close, the size of those deals, and the revenue they generate. Some companies prioritise volume (i.e. closing as many deals as possible) while others focus on landing fewer, high-value customers. But the decision isn’t …
Continue reading “Who you sell to vs how much you sell: what really drives growth in B2B SaaS?”
In many of the Product Management communities I read and contribute to, there’s a lot of talk about activation, conversion rates, sign-ups, churn. But what happens when your product exists in a world where potential customers can’t sign up without an invite, can’t churn on a whim, and conversion is a lengthy, negotiation-laden process? Welcome …
Continue reading “Strategic metrics for Enterprise B2B SaaS growth”
In the B2B tech landscape, success hinges on more than just building a great product. It’s not enough for your software to solve a problem or provide a robust solution—it’s about the experiences that shape every interaction surrounding it. The companies that rise above the competition are those that understand this crucial truth: the product …
Navigating the world of B2B SaaS isn’t for the faint of heart. The stakes are sky-high, the competition ruthless, and the pace of change relentless. It’s a battlefield where only the sharpest strategies survive, and where every decision can make or break your product’s success. That’s where Porter’s Five Forces comes in: this strategic framework …
Continue reading “Master B2B SaaS Product Strategy with Porter’s Five Forces”
