Beyond the platform: User, Buyer, and Employee Experience in B2B product-first companies

In the B2B tech landscape, success hinges on more than just building a great product. It’s not enough for your software to solve a problem or provide a robust solution—it’s about the experiences that shape every interaction surrounding it. The companies that rise above the competition are those that understand this crucial truth: the product …

Why top MBAs are losing their shine in America—and what it means for Europe

There was a time when an MBA from a top business school was the ultimate career booster—a golden ticket to corner offices and eye-watering salaries. But today things are changing, at least in America. Employers seem to be less starstruck by prestigious degrees, and the MBA’s sparkle is starting to fade. As a second-year MBA …